Investing in HR early on can prevent future challenges and contribute to a healthier company culture as the startup grows.

At the early stage of your startup, it's important to think about culture because the first 20 employees will shape the company's cultural DNA and influence future hiring and training.

The way to build a strong company culture is through small, consistent investments every day, which can actually insulate a startup from existential threats.

A strong culture supports a good business and can have intangible benefits that are hard to describe, making it crucial to focus on culture early in your startup.

Establishing a strong company culture from the beginning is vital; it guides decision-making and helps employees align with the company's values and goals.

Culture is a nebulous concept, but it's crucial for early-stage founders to break it down into manageable action items to foster a positive work environment.

Company culture is vital for long-term success, even if it doesn't seem like an immediate risk. As The Muse grew from 12 to over 80 employees, I realized that establishing core values and ensuring alignment during hiring is essential for maintaining a strong culture. The culture screen of asking if you'd want to get a beer with someone can overlook incredible candidates who are different from you.

Culture is often overlooked, but it’s essential for long-term success; it doesn’t pay off in the short term.

Tony Hsieh advised that if you care about culture, invest in it from the beginning, as it's easier to mold when it's still developing.