Inquire, 'When is the last time you encountered this problem?' to understand the frequency of their issues.

It's crucial to identify problems that users face multiple times a day, as this increases engagement and the likelihood of product adoption. Examples include platforms like Facebook and Slack, which users interact with frequently.

The frequency and intensity of the problem matter; if it's infrequent and low intensity, attracting customers will be challenging.

Understand the size of their budget for solving the problem to ensure they have the means to pay for a solution.

Ask users about their past experiences with problems rather than hypotheticals to gain better insights.

Find out, 'What, if anything, have you done to solve this problem?' to learn about their attempts at solutions.

A useful metric to track is the frequency of 'bad days' for users, which can be identified by specific events like payment declines or delays. This helps us understand customer pain points and improve their experience. When you're unsure what to measure, create a chart that tracks when users have a bad day, log it, and allow others to add their insights. This helps teams understand user issues better and prioritize which problems to address.

It's important to ask how much the problem costs them today to gauge the financial impact.

We need to minimize cycle time from identifying a problem to shipping a solution, as this impacts user experience.