Determine how frequently they encounter the problem, as more frequent issues indicate a higher likelihood of needing a solution.

Find out, 'What, if anything, have you done to solve this problem?' to learn about their attempts at solutions.

Ask users about their past experiences with problems rather than hypotheticals to gain better insights.

Ask, 'Why was this hard?' to gain insights into the challenges users face.

It's crucial to identify problems that users face multiple times a day, as this increases engagement and the likelihood of product adoption. Examples include platforms like Facebook and Slack, which users interact with frequently.

It's important to ask how much the problem costs them today to gauge the financial impact.

Ask users, 'What is the hardest part about doing this thing?' to uncover their pain points.

Ask, 'What don’t you love about the solution you already tried?' to identify shortcomings in existing solutions.

To effectively interview potential customers, ask open-ended follow-up questions that encourage them to share their problems and experiences.