Using Customer.io allows you to automate behavioral emails to users after they sign up, enhancing communication and support.

We conducted surveys with our customers to understand why they bought our product, which helped us tailor our marketing messaging.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

Social media platforms monetize user data by analyzing behavioral patterns and preferences to target advertisements effectively.

When we hired our first CMO, we shifted to a more professional marketing approach, which included experimenting with various campaigns.

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

To effectively change behavior, you need to align motivation, ability, and a trigger, all occurring simultaneously; this principle is essential for understanding market needs. Many startups struggle to retain users because they fail to remind them of their problems and the need for a solution, often not sending enough notifications or reminders to engage users effectively.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

We view notifications as tools for behavior change, helping users take smart actions that are real-time, customizable, and tailored to their individual needs.