We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

When we found product-market fit, the questions from customers shifted from general interest to specifics about pricing and purchasing, indicating a strong desire to move forward with us.

Customer interviews are essential for understanding the right messaging and ensuring that the product aligns with user needs and expectations.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

We built a strong feedback loop by having the founders handle customer support, which helped us improve the product based on real user needs.

Instead of interviewing customers to identify their problems, we had to build a product based on our assumptions and then iterate based on their feedback, which was often critical.