Building smart notifications that provide relevant and timely information can keep users engaged and reduce the likelihood of them turning off notifications.

Smart notifications can bring users back, but they must be carefully managed; too many notifications can lead to users turning them off, which drastically reduces re-engagement chances.

The most effective emails are notifications tailored to user engagement, rather than generic newsletters.

To effectively change behavior, you need to align motivation, ability, and a trigger, all occurring simultaneously; this principle is essential for understanding market needs. Many startups struggle to retain users because they fail to remind them of their problems and the need for a solution, often not sending enough notifications or reminders to engage users effectively.

To enhance user experience, we built a system that helps users understand how their actions, like working out at a specific time, can lead to better sleep quality, thus encouraging healthier habits.

We realized that sending targeted messages to users at specific times could enhance engagement, which we later termed behavioral marketing automation.

Our narrative for the Up24 revolves around tracking, understanding, and acting on personal health data to improve user engagement.

Behavioral change is more effective when approached in small, manageable steps rather than overwhelming leaps.

Whoop is designed to be unobtrusive, providing health data without overwhelming users with constant notifications or alerts.