Building smart notifications that provide relevant and timely information can keep users engaged and reduce the likelihood of them turning off notifications.

We view notifications as tools for behavior change, helping users take smart actions that are real-time, customizable, and tailored to their individual needs.

The most effective emails are notifications tailored to user engagement, rather than generic newsletters.

To effectively change behavior, you need to align motivation, ability, and a trigger, all occurring simultaneously; this principle is essential for understanding market needs. Many startups struggle to retain users because they fail to remind them of their problems and the need for a solution, often not sending enough notifications or reminders to engage users effectively.

Turning off notifications is essential for maintaining focus during writing sessions.

Push notifications significantly impact user engagement; we see a drop in activity whenever the service goes down.

It's important to choose meaningful actions for measuring user engagement; simply tracking app opens can lead to misleading retention metrics.

When considering growth, focus on the marginal user—the one who doesn't receive notifications—rather than optimizing for power users who are already engaged.

It's a mistake to get distracted by new features without ensuring your existing product retains users effectively; focus on improving retention first.