Smart notifications can bring users back, but they must be carefully managed; too many notifications can lead to users turning them off, which drastically reduces re-engagement chances.

We view notifications as tools for behavior change, helping users take smart actions that are real-time, customizable, and tailored to their individual needs.

The most effective emails are notifications tailored to user engagement, rather than generic newsletters.

Turning off notifications is essential for maintaining focus during writing sessions.

When considering growth, focus on the marginal user—the one who doesn't receive notifications—rather than optimizing for power users who are already engaged.

Push notifications significantly impact user engagement; we see a drop in activity whenever the service goes down.

To effectively change behavior, you need to align motivation, ability, and a trigger, all occurring simultaneously; this principle is essential for understanding market needs. Many startups struggle to retain users because they fail to remind them of their problems and the need for a solution, often not sending enough notifications or reminders to engage users effectively.

AI interfaces should keep users engaged during long processing times by providing clear progress updates or notifications when tasks are complete.

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.