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7 Ways to Boost Retention (Both Pre- and Post-AI)
@ a16z
06/01/24
Takeaways
BK
Bryan Kim
06/01/24
@ a16z
Retention is crucial for consumer products; if users don't return, you face a 'burned forest' problem where new user acquisition becomes impossible.
BK
Bryan Kim
06/01/24
@ a16z
By employing effective methodologies, you can increase your D30 retention rate by 10 to 15%, potentially reaching as high as 35%.
BK
Bryan Kim
06/01/24
@ a16z
Obsess over delivering the core product value quickly to enhance user retention.
BK
Bryan Kim
06/01/24
@ a16z
Onboarding is essential; if new users don't find value on their first day, they are unlikely to return, making it critical to deliver core product value quickly.
BK
Bryan Kim
06/01/24
@ a16z
Feature-gated onboarding can significantly improve user engagement and retention.
BK
Bryan Kim
06/01/24
@ a16z
Gating product usage behind onboarding tasks can lead to higher retention, as it ensures that only committed users proceed, thus increasing the likelihood of their long-term engagement.
BK
Bryan Kim
06/01/24
@ a16z
Designing reciprocity into your product encourages users to contribute before they can consume, which can significantly enhance retention by fostering a sense of value exchange.
BK
Bryan Kim
06/01/24
@ a16z
Designing reciprocity in user interactions fosters a sense of mutual benefit and encourages continued use of the product.
BK
Bryan Kim
06/01/24
@ a16z
Smart notifications can bring users back, but they must be carefully managed; too many notifications can lead to users turning them off, which drastically reduces re-engagement chances.
BK
Bryan Kim
06/01/24
@ a16z
Building smart notifications that provide relevant and timely information can keep users engaged and reduce the likelihood of them turning off notifications.
BK
Bryan Kim
06/01/24
@ a16z
Keeping streaks alive in user interactions creates a meaningful connection and encourages users to return to the product regularly.
BK
Bryan Kim
06/01/24
@ a16z
Using AI to summarize user behavior and engagement can enhance the user experience and provide valuable insights for improvement.
BK
Bryan Kim
06/01/24
@ a16z
Providing status recognition for power users can incentivize continued engagement and loyalty to the product.