Designing reciprocity in user interactions fosters a sense of mutual benefit and encourages continued use of the product.

Keeping streaks alive in user interactions creates a meaningful connection and encourages users to return to the product regularly.

Designing reciprocity into your product encourages users to contribute before they can consume, which can significantly enhance retention by fostering a sense of value exchange.

The action that qualifies a user as active should correlate with real value from your product, like posting a photo on a social network or completing a ride on a transportation app.

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

The best action to define an active user is one that indicates genuine engagement with your product, filtering out superficial interactions.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.