The best action to define an active user is one that indicates genuine engagement with your product, filtering out superficial interactions.

To enhance virality, identify sharable moments in your product where users are inclined to share their achievements, like completing a level in a game or achieving a milestone.

Providing status recognition for power users can incentivize continued engagement and loyalty to the product.

If your startup has strong network effects, focusing on active users may be more important initially, with revenue becoming a focus later on. It's crucial to define what 'users' means for your startup, as it can vary significantly. For example, having 100 users could mean they just signed up or that they actively engage with your product daily for about 10 minutes. The latter is a much more valuable metric.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

Real startup progress is defined by tasks that genuinely move the needle, such as growing your primary key performance indicator (KPI), which is typically either revenue or active users.

It's important to choose meaningful actions for measuring user engagement; simply tracking app opens can lead to misleading retention metrics.

In advertising-based business models, having millions of active users is essential before brands will buy ads, making active users a reasonable proxy for revenue.

To maintain user engagement, Highrise must feel like a social app, similar to Snapchat or Instagram, to prevent users from leaving after gameplay.