The design of Whoop aims to be a tool for health improvement rather than a taskmaster, allowing users to benefit from data without feeling controlled by it.

The WHOOP 5.0 features longer battery life and new health span metrics, including a heart screening feature that is medically cleared.

Building smart notifications that provide relevant and timely information can keep users engaged and reduce the likelihood of them turning off notifications.

Smart notifications can bring users back, but they must be carefully managed; too many notifications can lead to users turning them off, which drastically reduces re-engagement chances.

We view notifications as tools for behavior change, helping users take smart actions that are real-time, customizable, and tailored to their individual needs.

Sleep has become a major focus in fitness, with only 22% of Whoop users getting over 7 hours of sleep, highlighting a widespread issue with sleep quality.

The Up24 product was designed to help users understand their health data and make better lifestyle decisions based on real-time information.

Our narrative for the Up24 revolves around tracking, understanding, and acting on personal health data to improve user engagement.

The glyph interface was designed to help users be more mindful of their smartphone use by providing important notifications without needing to unlock the screen.