The design of Whoop aims to be a tool for health improvement rather than a taskmaster, allowing users to benefit from data without feeling controlled by it.

Whoop is designed to be unobtrusive, providing health data without overwhelming users with constant notifications or alerts.

Sleep has become a major focus in fitness, with only 22% of Whoop users getting over 7 hours of sleep, highlighting a widespread issue with sleep quality.

The future of healthcare may involve wearable devices that monitor health continuously, allowing for proactive care and potentially reducing the need for in-person visits.

The rise of wearable devices and access to health records can lead to significant improvements in personal health management.

The Up24 product was designed to help users understand their health data and make better lifestyle decisions based on real-time information.

Our newest product, the Leaf, is designed as a piece of jewelry that helps women track their activity, sleep, menstrual cycle, and manage stress through breathing exercises.

Our narrative for the Up24 revolves around tracking, understanding, and acting on personal health data to improve user engagement.

I started working on wearables six and a half years ago because I wanted to create a more affordable smartwatch, as I didn't want to spend $400 on existing options.