Our first product at Bellabeat was an app and device that allowed expectant mothers to listen to their baby's heartbeat, which resonated emotionally with users and highlighted the need for technology designed for women.

I co-founded Bellabeat, a company focused on designing beautiful and user-friendly technology for tracking women's health.

To enhance user experience, we built a system that helps users understand how their actions, like working out at a specific time, can lead to better sleep quality, thus encouraging healthier habits.

In the Winter 2017 batch, one notable female founder is from Simple Habit, an app that offers five-minute meditations for various contexts.

The trends in wearables are returning, with companies like Apple and Google entering the market, but we focus on creating a product that integrates seamlessly into users' lives.

Flex is a product created by female founders that provides a mess-free alternative for period sex, promoting women's health.

The design of Whoop aims to be a tool for health improvement rather than a taskmaster, allowing users to benefit from data without feeling controlled by it.

We highlighted three key features of Pebble: notifications and calls on your wrist, sports and fitness app integration, and customization options for watch faces, which had never been done before.

Our signature product, a smart mattress, is used by NFL players and Olympic medalists to improve their recovery.