Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

Product market fit is the singular thing that truly matters for a startup's success.

In the early stages, companies often fail to find product market fit, which can derail their success.

It's crucial for startups to think harder about achieving product-market fit and to be honest about whether they have it, especially in uncertain economic times.

Many founders feel they never truly achieve product-market fit, often waiting until they reach significant revenue milestones to feel confident about their product's success.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

If you're a strong team employing the right strategies and timeboxing effectively, you will discover product-market fit.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

Extreme product-market fit leads to momentum where the market pulls you along, making it easier to know what to build and hire.