Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

In the early stages of hiring, be cautious about adding people when you don't have product-market fit, as each new hire can add momentum in the wrong direction; once you find product-market fit, you should hire rapidly to build energy behind your direction.

You know you've found product-market fit when customers are actively pulling the product out of you, often indicated by high demand and feedback.

If you're a strong team employing the right strategies and timeboxing effectively, you will discover product-market fit.

The key to achieving product-market fit is to continue iterating until you find something that resonates with users, rather than relying solely on metrics like signups.

When considering when to hire a marketing expert, it's essential to have strong product-market fit. This ensures that marketing efforts amplify existing demand rather than create it from scratch.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

Experiencing product-market fit feels like losing control, as users start using the product in unexpected ways, indicating a strong demand that the company must adapt to.

At level three of product-market fit, the focus shifts to repeatability and scaling, where the marginal customer becomes easier to acquire, and leads start coming in more organically.