Our observation was that we had been doing a lot of abstract explorations into multi-touch technology before we could create a flat, user-friendly device. When designing products, we realized that most devices required a tradeoff between small buttons and small displays, which made them difficult to use. Our approach allowed for a larger display without compromising on button functionality, enabling contextual buttons that could be larger or smaller based on the app's needs.

Touch technology was a significant challenge, and there were many moments when we nearly gave up on it, but it ultimately became a defining feature of our products.

When we said we wanted a computer on every desk and in every home, people thought we were out of touch, but technology was advancing rapidly.

We learned that many innovative ideas from 1999 were ahead of their time, and it was crucial to stay the course and believe in the potential of mobile technology.

We faced the reality of having to manufacture 8,000 smart covers to ship around the world, which was a significant challenge for us as none of us had hardware experience.

Simplicity was key in our product development. We focused on providing easy access to construction information on mobile devices.

Creating a product that is complex yet intuitive, like the iPhone, means it should ideally come with no instructions, allowing users to understand it naturally.

In the mobile space, we were too focused on extending Windows instead of recognizing the need for a completely new approach.

In 1999, we aimed to create a voice interaction system for mobile devices, inspired by the mobile device revolution led by companies like Palm and Nokia.