We developed practices and models based on principles, and we periodically examine them to ensure they align with our underlying principles, which drives improvement and growth.

As organizations grow, the challenge becomes maintaining a clear focus on principles and values, especially when faced with changes and new challenges.

Building growth into the product from the start is crucial, rather than treating it as an afterthought after initial user acquisition.

Principles are crucial for decision-making, especially when faced with tough choices. For instance, we uphold freedom of speech while also enforcing rules against hate speech and harassment.

A culture of using the product as a user would, including all team members, is essential for understanding the user journey and improving the product.

As a company grows, it's crucial to find people who share your values, as the small decisions they make can significantly impact success or failure.

Working on user growth is best learned by being part of a growth team, as I experienced at Airbnb.

Understanding how users interact with your product is crucial for growth and building something people truly want.

A growth team typically consists of engineers, data scientists, designers, product managers, and user researchers, and it's essential to have a well-organized team to drive growth effectively.