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Atmrix

About

JR

Joshua Reeves

03/18/25

@ Y Combinator

The design of Gusto's product incorporates fun and whimsy, which is not typically associated with payroll companies, making it stand out in the industry.

Video

YC

From A Pivot To Building A $9.6 Billion Payroll Company

@ Y Combinator

From A Pivot To Building A $9.6 Billion Payroll Company

03/18/25

Related Takeaways

JR

Joshua Reeves

03/18/25

@ Y Combinator

Our purpose at Gusto is to make entrepreneurship easier and more accessible by providing services like payroll, health benefits, and tools for managing hourly workforces.

JR

Joshua Reeves

03/18/25

@ Y Combinator

When we started Gusto, we realized that payroll was a broken system that needed a better solution, and we focused on building a functioning payroll system from the ground up.

JR

Joshua Reeves

03/18/25

@ Y Combinator

Gusto aims to bring warmth and humanity into the payroll process, viewing it as a critical business task that should be navigated with care and support.

MS

Michael Seibel

01/27/22

@ Y Combinator

Gusto, originally Zen Payroll, focused solely on payroll services before expanding into a comprehensive HR tool, demonstrating the importance of starting simple.

YC

Y Combinator Cast

11/18/22

@ Y Combinator

Gusto, which provides payroll software, illustrates that boring ideas can have high hit rates because many founders avoid them, leaving opportunities for those willing to tackle them.

KH

Kevin Hale

07/03/19

@ Y Combinator

The design of Wufoo was intentionally casual and friendly, which made it more appealing and memorable compared to other business tools.

JR

Joshua Reeves

03/18/25

@ Y Combinator

AI will enable Gusto to become a more opinionated partner for small businesses, providing personalized solutions and proactive support rather than just being a tool.

JR

Joshua Reeves

03/18/25

@ Y Combinator

Gusto's vision for the next decade includes increasing the number of new employers and improving the retention rate of those businesses beyond five years.

PC

Parker Conrad

09/10/24

@ The Social Radars Podcast

Many payroll competitors do not use their own systems, which limits their understanding of their product's capabilities.