Our purpose at Gusto is to make entrepreneurship easier and more accessible by providing services like payroll, health benefits, and tools for managing hourly workforces.

The design of Gusto's product incorporates fun and whimsy, which is not typically associated with payroll companies, making it stand out in the industry.

Gusto, originally Zen Payroll, focused solely on payroll services before expanding into a comprehensive HR tool, demonstrating the importance of starting simple.

Gusto aims to bring warmth and humanity into the payroll process, viewing it as a critical business task that should be navigated with care and support.

We wanted to tackle a problem that wasn't just for Silicon Valley, but something that affected small businesses across the country and the world, specifically making payroll easier and simpler.

Utilize a payroll service provider to handle employee payments and compliance, allowing you to focus on your startup's core activities.

The payroll industry was ripe for disruption due to the combination of big incumbents and a fragmented market, allowing us to leverage technology trends like cloud computing and mobile access, while small businesses are finally starting to receive amazing software solutions thanks to recent technology and distribution changes that favor disruptors over incumbents.

40% of companies in the US were making mistakes with payroll and getting penalized every year, which highlighted the pain points we could address for small business owners.

Many payroll competitors do not use their own systems, which limits their understanding of their product's capabilities.