We wanted to tackle a problem that wasn't just for Silicon Valley, but something that affected small businesses across the country and the world, specifically making payroll easier and simpler.

40% of American professionals are concerned they might be underpaid, which is a significant user base for Salary Fairy.

The payroll industry was ripe for disruption due to the combination of big incumbents and a fragmented market, allowing us to leverage technology trends like cloud computing and mobile access, while small businesses are finally starting to receive amazing software solutions thanks to recent technology and distribution changes that favor disruptors over incumbents.

Set up a payroll service to manage employee payments and payroll taxes effectively, as neglecting this can lead to severe financial consequences.

Utilize a payroll service provider to handle employee payments and compliance, allowing you to focus on your startup's core activities.

Many payroll competitors do not use their own systems, which limits their understanding of their product's capabilities.

When we started Gusto, we realized that payroll was a broken system that needed a better solution, and we focused on building a functioning payroll system from the ground up.

A recent survey indicated that 40% of people who were fired believed it was unjust, reflecting a disconnect in performance perceptions within organizations.

The most painful experiences included multiple hiring mistakes and early employees leaving.