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Atmrix

About

JR

Joshua Reeves

03/18/25

@ Y Combinator

Gusto is developing a compliance hub to serve as a one-stop shop for small businesses, addressing various compliance tasks and pain points.

Video

YC

From A Pivot To Building A $9.6 Billion Payroll Company

@ Y Combinator

From A Pivot To Building A $9.6 Billion Payroll Company

03/18/25

Related Takeaways

MS

Michael Seibel

01/27/22

@ Y Combinator

Gusto, originally Zen Payroll, focused solely on payroll services before expanding into a comprehensive HR tool, demonstrating the importance of starting simple.

JR

Joshua Reeves

03/18/25

@ Y Combinator

Gusto aims to bring warmth and humanity into the payroll process, viewing it as a critical business task that should be navigated with care and support.

JR

Joshua Reeves

03/18/25

@ Y Combinator

Our purpose at Gusto is to make entrepreneurship easier and more accessible by providing services like payroll, health benefits, and tools for managing hourly workforces.

JR

Joshua Reeves

03/18/25

@ Y Combinator

AI will enable Gusto to become a more opinionated partner for small businesses, providing personalized solutions and proactive support rather than just being a tool.

JR

Joshua Reeves

03/18/25

@ Y Combinator

The design of Gusto's product incorporates fun and whimsy, which is not typically associated with payroll companies, making it stand out in the industry.

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

Vanta is a great example of a company that found product-market fit by addressing a critical pain point in compliance automation for startups.

JR

Joshua Reeves

03/18/25

@ Y Combinator

Gusto's vision for the next decade includes increasing the number of new employers and improving the retention rate of those businesses beyond five years.

JR

Joshua Reeves

03/18/25

@ Y Combinator

When we started Gusto, we realized that payroll was a broken system that needed a better solution, and we focused on building a functioning payroll system from the ground up.

YC

Y Combinator Cast

04/28/17

@ Y Combinator

Utilize a payroll service provider to handle employee payments and compliance, allowing you to focus on your startup's core activities.