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KH

Kevin Hale

09/07/19

@ Y Combinator

A high conversion rate example is TurboTax Online, which boasts a conversion rate of around 70%, indicating very high user intent.

Video

YC

Kevin Hale - How to Improve Conversion Rates

@ Y Combinator

Kevin Hale - How to Improve Conversion Rates

09/07/19

Related Takeaways

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Conversion rate optimization involves analyzing each step of the user journey to improve the percentage of users who complete desired actions.

KH

Kevin Hale

09/07/19

@ Y Combinator

Industry benchmarks for conversion rates vary: casual download games average about 2%, while freemium SaaS companies range from 1.5% to 5%, with an average around 3%.

KH

Kevin Hale

09/07/19

@ Y Combinator

When trying to improve a conversion rate, you're aiming to increase the efficiency of moving users from one step to the next in the conversion funnel.

AS

Alex Schultz

03/24/17

@ Y Combinator

The virality of a product can be assessed by its conversion rates at each step of the user journey, from invites to sign-ups.

KH

Kevin Hale

09/07/19

@ Y Combinator

Improving conversion rates primarily focuses on landing pages, but the principles can enhance any user interface.

AS

Alex Schultz

03/24/17

@ Y Combinator

Both PayPal and Hotmail achieved viral growth because of their high conversion rates, not necessarily high payloads or frequency.

PK

Pete Koomen

10/27/23

@ Y Combinator

A conversion funnel consists of the steps a user takes from landing on a website to completing a desired action, such as signing up or making a purchase.

KH

Kevin Hale

09/07/19

@ Y Combinator

You should only work on improving your conversion rate if you have a leaky bucket, meaning you're losing users at a significant rate.

YC

Y Combinator Cast

06/20/14

@ Y Combinator

Salary Fairy has a 30% return rate, indicating that users are coming back to the platform after trying it.