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Donald Miller

06/13/21

@ Zack Scriven Media

In the next seven chapters, I'll show you how to create a clear and compelling message that will organize your thoughts, simplify your marketing, and grow your company.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To get the most out of this book, I encourage you to read it, filter your message through the SB7 framework, and clarify your message so more customers will listen.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To grow our companies, we should clarify our message. Understanding how story integrates with our brand message will help us create communication pieces that engage more customers and grow our business.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The SB7 framework helps businesses clarify their message, which is crucial for survival and thriving in the marketplace.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Effective communication is essential in marketing; the ability to tell a compelling story can significantly influence how ideas are received and understood by others.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively communicate what your business does, find an overall umbrella message that unifies your various revenue streams, even if they seem diverse.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

This book articulates how to build a brand that focuses on simplicity over being catchy, ensuring customer success.

Kevin Hale

09/13/19

@ Y Combinator

A clear and concise description helps investors quickly understand your business and generates excitement, making it easier for them to engage with your idea.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The StoryBrand framework helps clarify messaging by identifying what the customer wants, the problems they face, and how the brand can guide them to success. This clarity leads to effective marketing and messaging.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

People are drawn to clarity and away from confusion; clear calls to action ensure customers understand how to do business with you.