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Atmrix

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YC

Y Combinator Cast

04/09/22

@ Y Combinator

Microsoft Teams, while not as good as Slack, leveraged its sales distribution advantage to compete effectively in the enterprise market.

Video

YC

How To Compete With Amazon and Google

@ Y Combinator

04/09/22

Related Takeaways

PK

Pete Koomen

12/09/22

@ Y Combinator

A perfect example of Bottoms Up sales is Slack, which small teams could adopt independently, allowing it to spread virally within organizations before the sales team reached out.

YC

Y Combinator Cast

12/14/24

@ Y Combinator

Startups are now able to sell into enterprises faster than ever, achieving significant revenue milestones more quickly than in previous years.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

AWS initially targeted startups to build relationships and gain traction, which later helped them penetrate the enterprise market, showcasing the effectiveness of a bottoms-up sales strategy.

YC

Y Combinator Cast

01/25/25

@ Y Combinator

Big companies struggle to adapt quickly to new technologies, giving startups an advantage in securing enterprise contracts by being agile and innovative.

MK

Mike Krieger

05/09/25

@ Sequoia Capital

Internal products that share visibility, like those integrated with Slack, encourage the use of AI tools without stigma, fostering a culture of collaboration.

MM

Macy Mills

05/17/25

@ a16z speedrun

B2B products often foster collaboration, allowing users to derive value while working with others, as seen in applications like Slack and Notion.

LP

Lenny's Podcast Cast

05/02/25

@ Lenny's Podcast

Notion and Slack are surprising entrants in the CRM and customer support space, with Notion being chosen by 11% of participants as their CRM of choice due to its flexibility.

SB

Steve Ballmer

06/02/25

@ Acquired

Microsoft started as a consumer company, and our success in that area allowed us to build a strong enterprise business. However, I regret losing the consumer muscle we had.

SB

Steve Ballmer

06/02/25

@ Acquired

I was determined to prove that Microsoft could be an enterprise company because if we couldn't sell to businesses, we would be limited in growth.