If you don't articulate the actual dollar value of your product, the buyer will have to create that assessment themselves to get approval from the CFO. It's crucial to be involved in that process to drive revenue and articulate how much you can decrease costs.

If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

Pricing below cost can be a risky strategy for gaining market share, often leading to unsustainable business practices. You might want to price a little lower now because your margins are going to improve with time, but it's a risky maneuver, and I advise startups to maintain an 80 to 90% gross margin.

Getting your business model right can significantly increase your company's valuation, potentially leading to 5 to 10 times higher valuations compared to those with ineffective models.

If your price is higher than the value customers see in your product, they won't buy from you, so it's crucial to find the right balance.

If a company isn't willing to pay for your product, it indicates that you may need to tweak what you're building.

Understanding your business model involves figuring out how to create value, deliver it, and harness it effectively, which is crucial for both profit and sustainability.

Pricing implies value; if your price is lower than competitors, customers may perceive your product as less valuable.

As businesses scale, they care about two things: how much they spend and how much they make. We need to be better at showing how our product impacts those numbers.