Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

Founders often overlook the importance of tracking their sales conversion rates, which is crucial for improving their sales strategy.

It's important for founders to recognize their influence in a company; focusing on sales can lead to greater results than relying on a larger sales team.

Sales is a numbers game; you need to reach out to many leads to close a few customers.

At level one, metrics like burn rate and gross margin are often not applicable, and the focus should be on customer satisfaction and progress.

When grading tasks, use a simple system of high, medium, and low impact based on their likelihood of helping you meet your weekly goals for your primary KPI. This helps clarify which tasks are worth pursuing. The most impactful action I can take is to visit the offices of ten potential customers who were introduced to me by friends, as I have a strong chance of convincing them to buy my product.

When advising founders, I emphasize the importance of building a framework to figure out how to do more sales faster, working backwards from sales goals to understand the necessary actions.

Real startup progress is defined by tasks that genuinely move the needle, such as growing your primary key performance indicator (KPI), which is typically either revenue or active users.

The key to success is to focus on the most important tasks and metrics for your company.