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Gustaf Alströmer

06/27/19

@ Y Combinator

When advising founders, I emphasize the importance of building a framework to figure out how to do more sales faster, working backwards from sales goals to understand the necessary actions.

Video

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer

@ Y Combinator

Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer

06/27/19

Related Takeaways

Dalton Caldwell

12/27/24

@ Y Combinator

It's important for founders to recognize their influence in a company; focusing on sales can lead to greater results than relying on a larger sales team.

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

Ben Brook

04/19/25

@ EO

When scaling from 10 to 100 customers, it's vital to transition from founder-led sales to hiring your first sales team to prove the business can grow beyond the founder's efforts.

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should learn how to do sales themselves rather than relying on others to solve their sales problems.

Gustaf Alströmer

12/30/22

@ Y Combinator

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

Tyler Bosmeny

09/26/18

@ Y Combinator

As a founder, you should be spending every moment either building your product or talking to users, which includes selling.

Michael Seibel

12/27/24

@ Y Combinator

Founders can achieve significant sales with minimal sales staff by focusing on high-level sales strategies and engaging with key decision-makers directly.

Gustaf Alströmer

12/30/22

@ Y Combinator

Learning sales tactics is essential for founders because it gives them control over their startup's destiny and helps them understand their customers better.