Users expressed a strong desire to pay for premium features like higher resolution and more downloads, indicating a shift from initial interest to willingness to invest in the product.

Users appreciate OpusClip not just for its current offerings, but for our rapid feature releases that keep pace with market demands.

We decided to turn the clipping feature into a standalone product, which led to tens of thousands of users signing up for OpusClip within two weeks.

After three months of launching OpusClip, we only gathered about 200 users, but within seven months, we reached 5 million user signups and nearly 10 million in annual recurring revenue.

The only feature that resonated with users was the clipping feature, which allowed them to repurpose content from live streams for distribution.

Real product-market fit is indicated by users who are willing to pay for the product, unlike the initial users of Opus Studio who showed no commitment to pay.

New features are a great way to upsell; I often offer a 30-day trial of a new feature and ask if users would be willing to double their price if they find it valuable.

By the end of 2023, OpusClip achieved nearly 10 million ARR and 5 million user sign-ups, just seven months after launch.

To gauge if people are willing to pay for a product before it's fully developed, I asked potential users what they would give for access, which led to creative responses.