When starting something new, especially in an established category like email, it's crucial to focus on a specific user base rather than trying to please everyone. I believe that creating a product with deep appeal to a small group of people is more effective than trying to attract a broad audience from the start.

Outreach is essential for gaining initial traction; start by connecting with your network and gradually expand to reach more potential users.

The initial sales motion for many successful startups often involves sending personalized outreach emails to potential customers.

Don't fear outreach; it's essential for gaining initial traction before relying on inbound leads as your product gains recognition.

Early-stage sales should focus on identifying ideal customers rather than trying to convince everyone to use the product.

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.

Acquiring better users is essential; targeting the right customer can significantly improve your cohort retention rates.

You need to find the right users for your product, as feedback from those who don't care about you can be more valuable than that from friends and family.

When working with early-stage startups, the focus is often on how to get the product in front of people, as there are no silver bullets in this process. You need to try various strategies like content marketing, search engine marketing, search engine optimization, events, webinars, partnerships, and even street teams to find what works best.