The human element in B2B sales is crucial; understanding customer pain points and iterating on software based on feedback is essential for success.

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.

Understanding the customer journey is vital for creating a sustainable business model that meets their needs over time.

The perception that enterprise software is inherently poor stems from the fact that the end users are not the ones making the purchasing decisions, leading to mismatched priorities.

Companies that start with software can evolve into smarter solutions, transitioning from selling tools to selling outcomes and labor budgets.

Understanding the essence of your business is crucial for survival, especially in a fast-moving technology industry.

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

Our customers often seek not just software but also guidance on how to plan for performance management and future advancements.

There's often a disconnect between what users want and what decision-makers prioritize. Engaging with decision-makers can reveal insights that users may not be aware of, which is essential for aligning your product with company goals.