In the early stages, I learned that having a solid marketing strategy and understanding customer needs is as crucial as the technical aspects of product development.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

After receiving clear product-market feedback, I realized I should have hired faster to capitalize on the market's interest in our product.

I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

I've learned the importance of maintaining high quality in marketing communications. Companies that prioritize speed often overlook the significance of consistency and quality, which can ultimately harm their brand.

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

Brands that fail to warn customers about potential negative outcomes miss the opportunity to engage them effectively.

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.