To achieve growth, focus on product-market fit first; without a great product, growth tactics won't be effective.

When considering growth channels, focus on how users discover your product. For small companies, it's often too early to think about scalable growth channels until you have a solid user base.

In the early stages, focus on one growth channel at a time. Execute on it for a week, and if it works, continue until it caps out. If it doesn't, move on to another channel.

Always iterate on successful growth strategies. The channels you use will change over time, so stay adaptable and optimize your approach continuously.

A great product naturally drives adoption, but the role of a growth team is to ensure that growth doesn't slow down by identifying new channels and optimizing conversion.

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.

Growth channels are platforms where people discover products, such as Google and social media advertising.

Companies should focus on growth only after achieving product-market fit; otherwise, they risk wasting resources.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.