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About

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

The demand source at level one often comes from personal networks, and it may take many conversations to find the right customers.

Video

LP

A framework for finding product-market fit | Todd Jackson (First Round Capital)

@ Lenny's Podcast

A framework for finding product-market fit | Todd Jackson (First Round Capital)

04/11/24

Related Takeaways

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

At level three, you should have found a demand channel where customers are coming to you, often through referrals.

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

Level two is where you need to pivot from just grinding for customers to having them come to you.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Even if your growth strategy involves referrals or virality, personal networks can be a great way to start acquiring customers.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

To get your first customers, infiltrate communities where your target audience discusses products and services, and leverage personal relationships with bloggers and influencers.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Selling to people within your network is generally easier than selling to strangers. Leverage your connections to gain initial customers.

YC

Y Combinator Cast

08/10/23

@ Y Combinator

We got our first customer by leveraging LinkedIn to connect and understand their needs better.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Using your network is crucial for finding prospects; many of my earliest deals came from connections.

DC

Dalton Caldwell

03/22/24

@ Y Combinator

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.