Founders often hesitate to ship their products quickly due to fear of negative feedback, which can hinder their progress and improvement.

When you're ready to ship your product, don't fall into the trap of perfecting it endlessly. Launch it to gather user feedback, as imitation is often cheaper than innovation.

The motto 'ship, ship, ship' emphasizes the need to quickly deliver solutions to problems identified during dogfooding.

You need to find the right users for your product, as feedback from those who don't care about you can be more valuable than that from friends and family.

If you're not confident in your ability to deliver a product within a certain timeframe, you should avoid using crowdfunding platforms that are heavily focused on shipping.

It's crucial to listen to customer feedback rather than just describing your product; resist the urge to showcase your product immediately and ask questions instead.

It's essential for founders to use their own product and feel proud of it; if they can't, it raises questions about its value to others.

Be aware that feedback from friends and family may be biased; they might not provide honest critiques compared to random users who have paid for your product.

Speed is critical; I aim to reduce the time between when a customer feels compelled to share feedback and when I can respond to them. When someone takes the time to communicate about your product, it's an incredible gift that should be treated with high priority. I often leave meetings to respond to such messages, even if it's just to say I'll get back to them later. This creates a sense of connection between the customer and the brand, making them feel valued.