Another path to becoming a major player in healthcare is to create a consumer marketplace, akin to Amazon, for healthcare services and insurance.

When patients have choices in healthcare, they become more concerned about retention, which can lead to better products and services.

Healthcare costs are rising rapidly, and if left unchecked, could consume an increasing share of the economy, leading to significant financial strain on taxpayers.

Improving consumer experiences in healthcare can encourage behavior change, making it easier for people to access care and adhere to treatment plans.

Most healthcare products today are consumer-purchased, but there's potential for insurance to start covering wearable devices and other preventative technologies.

CEOs often lack understanding of healthcare coverage, which leads to significant costs for their companies.

The COVID pandemic made people aware of the flaws in our healthcare system and empowered them to take charge of their health.

Healthcare providers often don't see patients as their end customers because patients typically aren't paying directly for their care, which negatively impacts the consumer experience.

The healthcare industry is opaque, and many CEOs are unaware of how their healthcare dollars are being spent, leading to inefficiencies and overcharging.