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Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Many marketing metrics are vanity metrics, focusing on clicks and views rather than the actual customer experience. It's crucial to understand the impact of marketing on signups and revenue, not just superficial numbers.

Video

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

@ Lenny's Podcast

Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman

05/25/25

Related Takeaways

MrBeast

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Chasing subscriber counts can be misleading; they don't always correlate with views or engagement, which are more important metrics.

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The most important metrics for a video's success are click-through rate, average view duration, and viewer surveys about their experience.

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Focus on what matters most for your business; avoid vanity metrics and concentrate on sustainable growth and revenue.

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When product teams focus solely on metrics like engagement or dwell time, they risk neglecting qualitative aspects such as content quality and user satisfaction, which can lead to long-term retention issues.

Dan Hockenmaier

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Paid marketing should be measurable and tied to specific metrics, especially in the later stages of a startup's growth.

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Track the right metrics, focusing on returning usage, NPS, and paying customer renewal rates to gauge product market fit.

Sonal Chokshi

10/13/17

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I value metrics like time on site and engagement over page views, as they indicate how well content resonates with the audience.