Subscribers are often a vanity metric; the real value lies in consistent viewership and engagement with content.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.

Many marketing metrics are vanity metrics, focusing on clicks and views rather than the actual customer experience. It's crucial to understand the impact of marketing on signups and revenue, not just superficial numbers.

If you want to gain subscribers, views, or make money, it all comes back to making great videos instead of focusing on arbitrary vanity metrics.

The hardest metrics to optimize for are likely surveys, as they reflect viewer satisfaction more accurately than click-through rates or average view duration.

It's important to choose meaningful actions for measuring user engagement; simply tracking app opens can lead to misleading retention metrics.

The most important metrics for a video's success are click-through rate, average view duration, and viewer surveys about their experience.

I value metrics like time on site and engagement over page views, as they indicate how well content resonates with the audience.

We were looking at video views, which is the worst metric for managing a video website.