Chasing subscriber counts can be misleading; they don't always correlate with views or engagement, which are more important metrics.

If you want to gain subscribers, views, or make money, it all comes back to making great videos instead of focusing on arbitrary vanity metrics.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.

I value metrics like time on site and engagement over page views, as they indicate how well content resonates with the audience.

The most important metrics for a video's success are click-through rate, average view duration, and viewer surveys about their experience.

Many marketing metrics are vanity metrics, focusing on clicks and views rather than the actual customer experience. It's crucial to understand the impact of marketing on signups and revenue, not just superficial numbers.

Social sharing metrics are important for understanding the value of content and its impact on audience engagement.

The hardest metrics to optimize for are likely surveys, as they reflect viewer satisfaction more accurately than click-through rates or average view duration.

While revenue is often the best primary metric, some startups may focus on active users, especially if building a large audience is a prerequisite for monetization.