We aim to build a brand that resonates with developers, financial institutions, and consumers, focusing on trust and clarity, even though our user experience is often embedded and not directly visible to consumers.

The story brand framework emphasizes that the customer is the hero, not the brand. Positioning the customer as the hero and the brand as the guide builds trust and helps them overcome challenges.

Recognizing the framework of stories helps identify where your brand's story may confuse customers by not adhering to the formula. The secret weapon for business growth is positioning the customer as the hero and the brand as the guide.

A founder's role is to clearly communicate the purpose of a product to both the team and the public, which is crucial for its success.

The freemium business model allows users to self-serve and become champions for your product within their organizations, facilitating easier adoption.

As product creators, we have a moral obligation to build great products that reduce frustration and confusion in people's daily interactions with technology.

Founders today must embrace the role of product manager, understanding user needs and motivations to create products that truly resonate with customers.

For the Mirrorful website, it's important to clarify what the product is and how it benefits developers before diving into technical details, as users appreciate transparency and clarity.

Founders should adopt a mindset where no task is beneath them, focusing solely on achieving product-market fit and serving customers effectively.