If thought leadership can be proven to improve your bottom line, then it makes sense to pursue it. However, if it doesn't relate to your core business, it may not be a good use of your time.

It's crucial to be honest about your startup's current status and to regularly fill out your primary metric and goals to maintain accountability and track progress effectively.

Your goal should be to grow your primary metric consistently, as this indicates you're creating something that people want and that can scale effectively.

It's important to have a single, clear call to action on a website. If you want users to try the beta, that should be the primary focus, with other options as secondary links.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

The danger with social media for a founder is believing in the media personality of yourself rather than focusing on how things are actually going with the product.

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

In today's world, building a social media following is crucial for anyone starting a brand from scratch.