Establishing thought leadership and gaining notoriety is a common concern for aspiring founders, but it's essential to focus on building your product first.

If you're trying to accomplish something within an organization because you think there's a problem, leadership has to decide if they agree or not, and whether it's positive or negative for the company.

Be cautious about consuming thought leadership content that suggests you need to replicate the exact actions of successful individuals to achieve success yourself.

If you haven't got the right value proposition, there's no point in doing anything else.

You should always link your social media activities back to your primary goal, which is proving or disproving your business hypothesis.

If your product isn't improving customers' lives, it may be time to step back and rethink your approach to create something that significantly benefits them.

When building a value proposition, it's essential to evaluate it yourself to determine if it's compelling enough to drive customer engagement.

It's important to consider whether your startup will remain a leader in its space if it succeeds, as this is a key criterion for a good startup idea.

Solving a hard problem and making it your core competency is crucial for success in business.