We eventually opened the Justin TV platform to everyone, allowing anyone to broadcast live video, which was a shift back to our technological roots. We had a failed project and startup, but instead of giving up, we decided to repurpose our efforts and keep going.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

When we opened our platform to a wider audience, we found that self-selection by users led to better engagement and feedback than our initial closed beta approach.

Initially, we faced challenges with our website as users preferred YouTube over our platform, leading us to pivot our strategy based on user feedback.

At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.

Engaging with product teams helped clarify system constraints and prioritize features necessary for deployment, such as streaming support.

At Justin.tv, we initially aimed to solve the problem of entertainment by broadcasting live TV shows, but we realized no one was watching.

The first product idea was an AI-powered live streaming tool, developed during the pandemic when everyone was working from home and consuming live content.