Being concise is not about word count; it's about the economy of words and the density of insights. You can have a long memo that is clear and concise, and a short memo that is confusing and meandering.

Content should aim to be either highly useful or emotionally resonant to effectively engage the audience.

When customers scroll down your website, it's okay to use more words, but keep it concise; effective websites often use ten sentences or less on the entire page.

Avoid turning content into a sales pitch; focus on providing genuine insights and value instead.

Creating short-form content is significantly easier than long-form content, allowing for quicker production and engagement.

When creating content, I focus on audience retention and constantly calculate how many viewers might tune out during a video.

To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.

Measuring the effectiveness of content is challenging, and it's crucial to tie measurements to specific goals and strategies.

I think short-form content is essential, and I’m adapting my old long-form ideas into shorter segments.