When pitching to investors, it's important to focus on the potential for significant growth rather than hedging against failure; confidence in your vision is key.

Fundraising is similar to hiring; it's essential to align with investors who believe in your mission and product.

Create a compelling narrative around your product and future rather than just relying on a pitch deck; storytelling is key in fundraising. When raising funds, clearly state your valuation cap, but be open to negotiation if it's perceived as too high.

When pitching to investors, it's crucial to communicate a bold vision and demonstrate that your team is capable of executing it, rather than focusing on exit strategies.

Storytelling is crucial in fundraising, especially in the early phases, to resonate with investors and convey the business's potential.

Having a compelling elevator pitch is essential, not just for investors but also for potential recruits, as it helps generate excitement about the company and its mission.

When crafting an investor pitch, ensure it is not something you would typically place on your website, as it requires a different approach than customer-facing content. The investor pitch focuses on whether you can build a large business, while the customer pitch addresses whether your product solves a specific problem for the customer.

Fundraising is fundamentally about believing in what you're doing and proving its value to others. If you know your product is good and can demonstrate traction, you're already ahead of the game.

You don't need to sell yourself to investors; instead, focus on clearly communicating your idea and its potential.