To effectively localize content for different languages, create a subdirectory for each language rather than a subdomain, and include a language selector on your site to avoid confusing users.

Instead of creating separate websites for different countries, it's now more effective to add translated content to your existing site, as this can improve SEO and user experience for international visitors. Users trust local content more, especially in the UK, as they often prefer results that are relevant to their location.

The chosen domain name should reflect the tech nature of the business, helping it stand out from competitors.

When describing a new category that didn't exist before, clarity is crucial. If a tagline is clever but confusing, it can hinder understanding for new visitors.

For new websites, you should start your organic SEO strategy as soon as the site is live, while also generating paid traffic to gain visibility and allow organic traffic to grow over time.

Changing a product's name should be done early in its lifecycle to minimize confusion, and the new name should be easy to pronounce and spell.

When naming companies, I prefer to create unique words that are distinctive and memorable, as they allow for brand ownership and can evoke positive associations.

It's essential to state exactly what your business does on your website, avoiding unnecessary details that could confuse potential customers.

When customers scroll down your website, it's okay to use more words, but keep it concise; effective websites often use ten sentences or less on the entire page.