When creating a new website for a different language, it's better to open a new directory rather than a new website, following the two or three letter naming conventions for clarity.

Instead of creating separate websites for different countries, it's now more effective to add translated content to your existing site, as this can improve SEO and user experience for international visitors. Users trust local content more, especially in the UK, as they often prefer results that are relevant to their location.

If you're translating content, ensure the translation is high quality. If the content is crucial for user understanding, consider hiring local translators instead of relying solely on machine translation.

If your product is international, ensure it is translated to drive more users to engage with it, as language accessibility can significantly impact user acquisition.

To translate our site into multiple languages without incurring high costs, we created a community-driven platform where users could volunteer to translate content, similar to a model used by Reddit.

To effectively promote your content, find out where your customers hang out and tailor your approach to those platforms, as not everything works everywhere.

International SEO presents untapped opportunities, but ensure your products or services are relevant to a global audience. Consider localizing content and enabling international shipping to reach new markets.

For SEO in China, you need to host your site locally to comply with regulations and avoid penalties from Baidu, the primary search engine there.

Internationalization is important; translating your product can significantly improve user experience and conversion rates in different markets.