When Matt and I first pitched the initial version of Beme, it was a makeshift demo held together with duct tape and spit, designed to impress investors.

The key to improving our videos has been focusing on better ideas and concepts, making them more natural and engaging.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

Changing how we film has taken our content from a B to an A++; it's all about how we approach it.

During our pitch, we cleverly placed pre-recorded videos under the demo cells to create the illusion of live content, which captivated investors' attention.

Live video platforms have not succeeded because they fail to address the struggle for interestingness, unlike video games, which succeed by providing clear, engaging content.

I prioritize creating content that genuinely benefits the audience, focusing on educational value rather than personal entertainment.

I aim to immerse viewers in the content and keep them engaged throughout the video.

Platforms like YouTube are increasingly favoring short, attention-grabbing content, similar to TikTok, which can capitalize on emotional responses like rage.