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Atmrix

About

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

Selling developer tools differs from selling other products; developers prefer demonstrations over lengthy sales decks, so focus on showing rather than telling.

Video

YC

How To Start A Dev Tools Company | Startup School

@ Y Combinator

How To Start A Dev Tools Company | Startup School

11/27/24

Related Takeaways

DS

David Siegel

12/08/23

@ Y Combinator

When presenting developer tools, it's beneficial to provide succinct details that establish credibility with a technical audience, rather than just stating that the product requires no work.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

Most developer tools are sold bottom-up; sales teams should identify if employees within enterprises are already using the product and help management understand its value.

YC

Y Combinator Cast

12/08/23

@ Y Combinator

When building a developer tool, especially in the early stages, it's crucial to show the product and code examples on the website to attract developers.

KH

Kevin Hale

07/26/19

@ Y Combinator

To succeed, you need to demonstrate that you can effectively sell your product and convince customers, rather than just focusing on product development.

YC

Y Combinator Cast

12/08/23

@ Y Combinator

Developer tools are gaining popularity, and designing a website for developers requires a unique approach compared to other types of websites.

DS

David Siegel

12/08/23

@ Y Combinator

Having pricing on a developer tool website indicates that it is a product rather than just a project, which can instill confidence in potential users about its longevity and support.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

At Algolia, we didn't use a sales deck until we reached $10 million in ARR; we relied on product demonstrations, which proved more effective.

ND

Nicolas Dessaigne

11/27/24

@ Y Combinator

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

SK

Sachin Kansal

06/01/25

@ Lenny's Podcast

Live demos are essential for product announcements because they create a sense of pride and accountability within the team.