As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

To succeed, you must code or build your product and talk to users; both are essential.

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.

Founders must excel at selling their vision to attract team members, secure investor funding, and convince customers to buy their products, with different styles of persuasion being effective depending on the market fit.

To succeed in a startup, you must create something that customers want to buy, which often involves creating tension that drives them to act.

To design a product for success, consider user experience, supportability, and how others can resell it without your direct involvement.

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

The most important customer to convince is yourself; you need to believe in the value of your idea before trying to sell it to others.

Product distribution is often more fundamental than the product itself; if your product doesn't reach customers, it won't succeed.